Foundational SEO & Analytics

Scandi Design Co. SEO & Analytics

Search Engine Optimization is one of those things that mystifies many people. Learning how it all works can easily send you down a rabbit hole of endless and often conflicting information. I remember how overwhelmed I was when I first started studying SEO so I completely empathize with anyone who feels frustrated. Not only can it be overwhelming, it’s not exactly what I consider fun so that doesn’t make it any easier. It is necessary though and the good news is it’s actually quite simple once you understand the symbiotic relationship it has with each part of your business. 

There are many different things you can do to optimize your SEO and while I love sharing insight to help you create a more advanced strategy, I offer 2 main services: 

Foundational SEO: these are the things you need to do regardless of industry or local. They are the basics that allow the search engines to easily find, crawl and bookmark your site and provide users a good experience. Foundational SEO is included in my full web design process but I also offer this service a la carte.

Local SEO: this is a bit more advanced and focuses on optimizing your local search engine visibility and rankings. I make sure all of your foundational SEO bases are covered and then we focus on things like keyword research, local landing pages, Google Business listings and optimizing your social media pages. 

Analytics: Analytics is another important area that is often overlooked. It works hand in hand with SEO but also many other aspects of your business such as content strategy, product development, marketing and advertising. Depending on which website platform you use, basic analytics may be built right in. If not, or on top of that, I highly recommend setting up a Google Analytics account. This will provide you with more advanced insight about how users interact with your website so you can see what is and isn’t working and expand or improve accordingly. 

Timeline: 1 week for Foundational SEO on a 5 page website. Larger websites and Local SEO will vary.

Investment: Foundational SEO starts at $1,200 for a 5 page website. Larger websites and Local SEO will need a custom quote.

Foundational SEO & Analytics

Search Engine Optimization is one of those things that mystifies many people. Learning how it all works can easily send you down a rabbit hole of endless and often conflicting information. I remember how overwhelmed I was when I first started studying SEO so I completely empathize with anyone who feels frustrated. Not only can it be overwhelming, it’s not exactly what I consider fun so that doesn’t make it any easier. It is necessary though and the good news is it’s actually quite simple once you understand the symbiotic relationship it has with each part of your business. 

There are many different things you can do to optimize your SEO and while I love sharing insight to help you create a more advanced strategy, I offer 2 main services: 

Foundational SEO: these are the things you need to do regardless of industry or local. They are the basics that allow the search engines to easily find, crawl and bookmark your site and provide users a good experience. Foundational SEO is included in my full web design process but I also offer this service a la carte.

Local SEO: this is a bit more advanced and focuses on optimizing your local search engine visibility and rankings. I make sure all of your foundational SEO bases are covered and then we focus on things like keyword research, local landing pages, Google Business listings and optimizing your social media pages. 

Analytics: Analytics is another important area that is often overlooked. It works hand in hand with SEO but also many other aspects of your business such as content strategy, product development, marketing and advertising. Depending on which website platform you use, basic analytics may be built right in. If not, or on top of that, I highly recommend setting up a Google Analytics account. This will provide you with more advanced insight about how users interact with your website so you can see what is and isn’t working and expand or improve accordingly. 

Timeline: 1-2 weeks for Foundational SEO on a 5 page website. Larger websites and Local SEO will vary.

Investment: Foundational SEO starts at $1,200 for a 5 page website. Larger websites and Local SEO will need a custom quote.