A better kind of web design.

There is a major disconnect in the design industry between the aesthetics, strategy and technology of the web design process.

Most designers have knowledge 1 area but very rarely do you come across a designer who understands all 3 and how they work together as a cohesive unit to build  an effective website.

I have a holistic approach to the design process. Not only I’m not only passionate about beautiful aesthetics, I’m deeply inspired by online business as a whole and the inner workings that make or break a website.

Who am I?

I’m glad you asked 🙂 My name is Whitney. I’m a web design and brand strategist who loves helping small business make a meaningful impact in the world through their work. I have a formal education is business and psychology, 8 years experience as a designer and specialized training + certifications in several ares of online business such as: lead generation, sales funnels & conversions, content marketing, copywriting, community building & growth, search engine optimization (plus several more, I love learning and evolving my skills set). 

I’m a Shopify Partner (aka Shopify Expert), part of Squarespace’s Inner Circle of Designers, and build WordPress websites from the ground up (so you’re not limited by a theme). 

How it all started...

My passion for web design started back in 2012 when I hired a local design agency to build a website for my first business and it was not a good experience… at all!

Long story short, 9 months had gone by and I still didn’t have a working website. I’d hit a point financially where I needed to figure out how to build a website myself or it was back to the credit union I went.

I could feel my soul crushing at the thought of returning to my day job so I decided it was time to go all in. I was about to see if I was going to sink or swim. 

The universe has a funny way of working out though. As difficult as that first year was for my business, it was the most valuable learning experience of my life. It also led me to my passion for web design & branding. A passion I probably would have never discovered without the 12 month migraine I’d just endured. 

I soaked up every bit of information I could get my hands on about online business, marketing, SEO and social media. It was definitely overwhelming but I was loved it and couldn’t seem to get enough.

I started helping other local business with their website on the side and a few years later, I had naturally made the transition to full-time web designer. 

On a personal note.

I’m a double capricorn so work is also my play. I love evolving myself both personally and professionally. 

When I’m not working, you can find my loving on my 3 kitties and plants, drinking coffee and talking with friends or if the sun is down, you might find me binge watching my next favorite series on hulu! 

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